Date: Thursday, September 24, 2026Time: 2:00 PM (GMT-04:00) Eastern Time – New YorkDuration: 60 minutes
Your training program is only as strong as your least-reached worker. For many organizations, the biggest safety gaps aren't in the cGetting workers to follow safety rules is one thing. Getting them to care is another. This webinar goes beyond the checklist to explore what it really takes to move your safety program from something people tolerate to something they champion — and what happens to your incident rates when they do.
You'll learn:
- Why workers tune out safety programs — and the root causes most organizations overlook
- Engagement techniques that have actually worked in the field, not just in theory
- How digital tools can reinforce participation and make it easier for frontline workers to stay involved
- What real buy-in looks like — and how to measure it
Perfect for: Safety managers, EHS directors, operations leaders, and anyone responsible for building or improving safety culture across a workforce.
Jeff CostlowDirector of Energy SolutionsNovara
Jeff Costlow is a safety and training leader with over 16 years of experience across the oil, gas, and mining industries, specializing in behavioral safety, leadership development, and workforce training. Throughout his career, he has built a reputation for developing strong safety cultures and empowering teams through practical, hands-on leadership initiatives. Jeff currently serves as Director of Energy Solutions at Novara, where he combines extensive field experience with strategic planning to help organizations improve safety performance and operational efficiency. He has been actively involved in the ASSP Region III Professional Development Conference since 2021 and remains committed to advancing the safety profession through mentorship and industry engagement.
Taylor ThornVP of Technology SolutionsNovara
Taylor Thorn is Novara's VP of Technology Solutions, with a career built at the intersection of construction safety, technology, and compliance. He co-founded AnchoRock, a construction safety technology company acquired by Novara in 2023, and brings firsthand insight into where safety programs succeed and break down in the field. Taylor works with contractors and facility operators to help them build safer, more connected operations.
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